Art sells real estate and real estate sells art.

More and more architects, developers, designers, and brokers believe in the powerful relationship between art and real estate. At a time of near-constant residential development in some of America’s most populous cities, new projects must go above and beyond to stand out from the pack.

‘ECO’ by Marzia Boaglio.

Art Is the New Must-Have Amenity.

Whether a sculpture or a small painting, whether indoor or outdoor, art is now a key factor in increasing the value of real estate properties. 

‘Nike’ by Pietro Campagnoli.

“Projects at all price ranges can utilize art, and have, to market themselves successfully. From making direct appeals to art collectors…to embracing gallery partnerships and site-specific works as marketing tools, developers are tapping into buyers’ desires for holistic living experiences, of which art is now often an expected part.”
(Architectural Digest, 2018)